The Fitness & Wellness Trends To Watch in 2025

ATN analyzes trends to watch in 2025, including the rise of longevity, the future of fitness wearables and strength training’s surge

The global wellness market is projected to grow to nearly $9 trillion in 2028 as consumers embrace new ways of living, moving and being. 

This is good news for the fitness industry, which is enjoying increased foot traffic at gyms and strong member engagement numbers, although getting more Americans involved in fitness remains a vexing problem.

The rise of longevity services, GLP-1 weight-loss drugs and holistic wellness presents massive opportunities for fitness brands, but also exposes the industry to increased competition from new entrants. Meanwhile, the popularity of strength training is reshaping the way gyms look across the globe, while the rise of AI begins to transform the way fitness brands do business.

To get you ready for a new year, Athletech News breaks down the top fitness and wellness trends to watch in 2025:

Longevity & Recovery Become Big Business

The longevity movement took off in 2024 as medical professionals, influencers and everyday wellness enthusiasts alike became enthralled with the idea that scientific breakthroughs and lifestyle choices can help people live better, for longer.

Amid this backdrop, longevity and recovery services are steadily making their way inside gyms, health clubs and studios. High-end brands like Life Time and Equinox now offer their members access to services including weight-loss support, biomarker blood testing and personalized health plans (for an extra fee), pushing us closer to a reality where the gym replaces – or at least competes with – the doctor’s office.

On the more modest end of the pricing spectrum, high-value, low-price (HVLP) gym chains including Crunch Fitness, Chuze Fitness, EōS Fitness and others are adding recovery modalities like infrared saunas, along with “recovery rooms” stocked with massage guns, massage chairs and more. With premium memberships at HVLP gyms available for $40/month or less, it’s becoming easier than ever to get a holistic wellness experience at your local big box.

The rise of longevity isn’t relegated to gyms and studios, either. Wellness and longevity centers are popping up across the United States, offering everything from GLP-1s to cryotherapy to testosterone replacement therapy (TRT). Restore Hyper Wellness is the leader with over 200 locations, but emerging brands like Next Health, Serotonin Centers, Lindora and Humanaut Health are projecting growth in the years ahead.

Direct-to-consumer longevity is big business, too. According to a survey conducted by YouGov, 45% of Americans say they’re taking supplements to fight the aging process. Timeline, a maker of supplements with an active ingredient designed to slow aging at the cellular level, raised $66 million in funding in early 2024.

Those bullish on the science of longevity believe the movement is just starting to gain a critical mass in America.

“Today, when I talk to people about slowing down aging, nine out of 10 are telling me, “I shouldn’t be doing it,’” Anar Isman, the CEO of longevity startup AgelessRx, told ATN. “I envision a world in five to 10 years where that’s going to completely flip on its head, where nine out of 10 people are going to be saying, ‘You don’t want to slow down aging? What’s wrong with you?’”