Wen Jia, Deputy Secretary-General of the China Sports Goods Industry Federation, stated that the core theme of this sports goods fair is "Exploring New Pathways for Transformation and Upgrading through Innovation and Quality." This theme addresses critical issues in the development of the sports goods manufacturing industry, including stimulating innovative momentum, establishing quality benchmarks, and constructing core competitive advantages. The total exhibition area spans 163,700 square meters, divided into three primary zones: the Fitness Zone, the Sports Consumption and Service Zone, and the Sports Venues and Equipment Zone. These encompass ten major categories and 38 sub-product (service) areas.
Among the three main exhibition zones, the Fitness Zone accounts for 58% of the total exhibition area and will be further subdivided into three sections: Commercial Fitness Equipment, Public Fitness Equipment, and Home Fitness Equipment. This zone highlights key topics such as technological innovation and national fitness initiatives. A wide range of domestic intelligent fitness equipment, system software, professional training devices, healthcare products, and a series of innovative home fitness solutions will be showcased here.
The Sports Venues and Equipment Zone, under the theme of "Envisioning Future Sports Spaces: New Technologies Driving Sustainable Development," will emphasize the display of low-carbon and eco-friendly materials, energy-efficient and high-performance venue facilities, as well as recycling and sustainability solutions.